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By Bruce Schneier for Wired.com

In his 2008 white paper that first proposed bitcoin, the anonymous Satoshi Nakamoto concluded with: “We have proposed a system for electronic transactions without relying on trust.” He was referring to blockchain, the system behind bitcoin cryptocurrency. The circumvention of trust is a great promise, but it’s just not true. Yes, bitcoin eliminates certain trusted intermediaries that are inherent in other payment systems like credit cards. But you still have to trust bitcoin—and everything about it.

Much has been written about blockchains and how they displace, reshape, or eliminate trust. But when you analyze both blockchain and trust, you quickly realize that there is much more hype than value. Blockchain solutions are often much worse than what they replace.

First, a caveat. By blockchain, I mean something very specific: the data structures and protocols that make up a public blockchain. These have three essential elements. The first is a distributed (as in multiple copies) but centralized (as in there’s only one) ledger, which is a way of recording what happened and in what order. This ledger is public, meaning that anyone can read it, and immutable, meaning that no one can change what happened in the past.

The second element is the consensus algorithm, which is a way to ensure all the copies of the ledger are the same. This is generally called mining; a critical part of the system is that anyone can participate. It is also distributed, meaning that you don’t have to trust any particular node in the consensus network. It can also be extremely expensive, both in data storage and in the energy required to maintain it. Bitcoin has the most expensive consensus algorithm the world has ever seen, by far.

Finally, the third element is the currency. This is some sort of digital token that has value and is publicly traded. Currency is a necessary element of a blockchain to align the incentives of everyone involved. Transactions involving these tokens are stored on the ledger.

Private blockchains are completely uninteresting. (By this, I mean systems that use the blockchain data structure but don’t have the above three elements.) In general, they have some external limitation on who can interact with the blockchain and its features. These are not anything new; they’re distributed append-only data structures with a list of individuals authorized to add to it. Consensus protocols have been studied in distributed systems for more than 60 years. Append-only data structures have been similarly well covered. They’re blockchains in name only, and—as far as I can tell—the only reason to operate one is to ride on the blockchain hype.

All three elements of a public blockchain fit together as a single network that offers new security properties. The question is: Is it actually good for anything? It’s all a matter of trust.

Trust is essential to society. As a species, humans are wired to trust one another. Society can’t function without trust, and the fact that we mostly don’t even think about it is a measure of how well trust works.

The word “trust” is loaded with many meanings. There’s personal and intimate trust. When we say we trust a friend, we mean that we trust their intentions and know that those intentions will inform their actions. There’s also the less intimate, less personal trust—we might not know someone personally, or know their motivations, but we can trust their future actions. Blockchain enables this sort of trust: We don’t know any bitcoin miners, for example, but we trust that they will follow the mining protocol and make the whole system work.

Most blockchain enthusiasts have a unnaturally narrow definition of trust. They’re fond of catchphrases like “in code we trust,” “in math we trust,” and “in crypto we trust.” This is trust as verification. But verification isn’t the same as trust.

In 2012, I wrote a book about trust and security, Liars and Outliers. In it, I listed four very general systems our species uses to incentivize trustworthy behavior. The first two are morals and reputation. The problem is that they scale only to a certain population size. Primitive systems were good enough for small communities, but larger communities required delegation, and more formalism.

The third is institutions. Institutions have rules and laws that induce people to behave according to the group norm, imposing sanctions on those who do not. In a sense, laws formalize reputation. Finally, the fourth is security systems. These are the wide varieties of security technologies we employ: door locks and tall fences, alarm systems and guards, forensics and audit systems, and so on.

These four elements work together to enable trust. Take banking, for example. Financial institutions, merchants, and individuals are all concerned with their reputations, which prevents theft and fraud. The laws and regulations surrounding every aspect of banking keep everyone in line, including backstops that limit risks in the case of fraud. And there are lots of security systems in place, from anti-counterfeiting technologies to internet-security technologies.

In his 2018 book, Blockchain and the New Architecture of Trust, Kevin Werbach outlines four different “trust architectures.” The first is peer-to-peer trust. This basically corresponds to my morals and reputational systems: pairs of people who come to trust each other. His second is leviathan trust, which corresponds to institutional trust. You can see this working in our system of contracts, which allows parties that don’t trust each other to enter into an agreement because they both trust that a government system will help resolve disputes. His third is intermediary trust. A good example is the credit card system, which allows untrusting buyers and sellers to engage in commerce. His fourth trust architecture is distributed trust. This is emergent trust in the particular security system that is blockchain.

What blockchain does is shift some of the trust in people and institutions to trust in technology. You need to trust the cryptography, the protocols, the software, the computers and the network. And you need to trust them absolutely, because they’re often single points of failure.

When that trust turns out to be misplaced, there is no recourse. If your bitcoin exchange gets hacked, you lose all of your money. If your bitcoin wallet gets hacked, you lose all of your money. If you forget your login credentials, you lose all of your money. If there’s a bug in the code of your smart contract, you lose all of your money. If someone successfully hacks the blockchain security, you lose all of your money. In many ways, trusting technology is harder than trusting people. Would you rather trust a human legal system or the details of some computer code you don’t have the expertise to audit?

Blockchain enthusiasts point to more traditional forms of trust—bank processing fees, for example—as expensive. But blockchain trust is also costly; the cost is just hidden. For bitcoin, that’s the cost of the additional bitcoin mined, the transaction fees, and the enormous environmental waste.

Blockchain doesn’t eliminate the need to trust human institutions. There will always be a big gap that can’t be addressed by technology alone. People still need to be in charge, and there is always a need for governance outside the system. This is obvious in the ongoing debate about changing the bitcoin block size, or in fixing the DAO attack against Ethereum. There’s always a need to override the rules, and there’s always a need for the ability to make permanent rules changes. As long as hard forks are a possibility—that’s when the people in charge of a blockchain step outside the system to change it—people will need to be in charge.

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There are so many components to a killer website design. But all too often I see people overlook minor details, like typography.

I know what some of you might be thinking. How important can a website’s font really be?

Believe it or not, something as simple as choosing the right font can have a major impact on conversion. Plus, website fonts affect the overall appearance of your site.

Now it’s unlikely that you’ve been on a website and thought, “Wow! I absolutely love this font!”

This just isn’t something that our minds are trained to look for and I’m not expecting you to find a font that’s going to “wow” your website visitors. But, I can guarantee that you’ve been on websites that have fonts that were generic, unappealing, difficult to read, or felt out of place. You obviously don’t want people to have that impression of your website.

Why your website font matters

Here’s something to consider: different website fonts can change the reader’s perception of a particular topic.

Errol Morris conducted a survey in an article published in The New York Times in 2012. He included a passage from a book that claimed we live in an ear of unprecedented safety, and followed the passage up with two questions:

  1. Is the claim true? (yes or no)
  2. How confident are you with the answer? (slightly, moderately, very)

As it turns out, Morris didn’t care about anyone’s opinion. He just wanted to know if the font could influence their answers. Forty thousand people unknowingly participated in this experiment. While everyone read the same passage; they did not all see it in the same typography.

Check out these results.

Weighted Agreement

This graph shows all of the respondents who agreed to the first question. Morris took their levels of confidence in the second question and assigned a weighted value to each response.

In doing so, it’s clear that there was a difference between how confident people were in agreeing with the claims being made based on the font they were presented in. Now let’s look and see the results of respondents who disagreed with the passage.

Weighted Disagreement

Compare the two graphs. Do you notice any similarities?

As you can see, the Baskerville font was ranked highest for weighted agreement and lowest for weighted disagreement. Comic Sans font ranked lowest for weighted agreement, and ranked high for weighted disagreement.

Based on this data, Morris was able to conclude that fonts can influence the way people perceive information. Basically, the typeface can actually affect the credibility of your website.

In short — yes, website fonts matter.

The best Google Font pairings for 2019

You don’t want to have the same font everywhere on your site; that’s too boring. Mix it up! But make sure you pick fonts that go well together. I created this guide to help you do just that.

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I’ve just discovered Dangerously Irrelevant and was impressed to read Scott Mcleod ask: When will we take seriously the challenge of preparing our graduates for our new information landscape? And what are we going to do about all of our graduates?

Our new information landscape is digital bits in the ether instead of ink dots on paper. There is no foreseeable future in which we go back to analog. One of schools’ primary tasks is to help students master the dominant information landscape of their time. Schools are knowledge institutions preparing students to do knowledge work. So let’s be clear about what our new information landscape looks like:

Our New Digital Learning Landscape by Dangerously Irrelevant

In a followup article, Scott comments:

We spent the last 200+ years (at least) pushing consumption models of learning on most of our students. We asked them to be passive recipients of whatever information came from the teacher or textbook. We gave them few opportunities to question the reliability or validity of the information that we spoon-fed them. We trusted that someone else did the filtering for us and them beforehand. And in many cases, we actually punished kids who dared to ask questions or present alternative viewpoints.

So we shouldn’t be surprised that we now have an information / media literacy problem with our adults. We shouldn’t be surprised that most of our citizens have trouble determining the validity and reliability of digital and online information sources. We shouldn’t be surprised that we are easy prey for those who spread misinformation, deception, and outright lies.

Read the whole article, “Unthoughtful Consumption” on Dangerously Irrelevant.

Understanding Digital Literacies by Rodney H. Jones by Christoph A. Hafner

Assuming no knowledge of linguistics, Understanding Digital Literacies provides an accessible and timely introduction to new media literacies. It supplies readers with the theoretical and analytical tools with which to explore the linguistic and social impact of a host of new digital literacy practices. Each chapter in the volume covers a different topic, presenting an overview of the major concepts, issues, problems and debates surrounding the topic, while also encouraging students to reflect on and critically evaluate their own language and communication practices.

Understanding Digital Literacies

8 Digital Literacies Required to Thrive in a Digital World

  1. The ability to quickly search through and evaluate great masses of information.
  2.  The ability to create coherent reading pathways through complex collections of linked texts.
  3.  The ability to quickly make connections between widely disparate ideas and domains of experience.
  4.  The ability to shoot and edit digital photos and video.
  5. The ability to create multimodal documents that combine words, graphics, video, and audio.
  6. The ability to create and maintain dynamic online profiles and manage large and complex online social networks.
  7.  The ability to explore and navigate online worlds and to interact in virtual environments.
  8.  The ability to protect one’s personal data from being misused by others.